Strategic communication

Castro is happy to help you use communications strategically to achieve your goals. We do this by helping you with your communications strategy, supporting you in the actual execution, and with our media guidance, so that you get the best possible exposure.

Please contact us

At Castro, we believe that strategic communication is key to the success of any organization. Whether you are a multinational or local organization, a clear and thoughtful communications strategy is essential to effectively communicate your message and reach your target audience. We enjoy working closely together to identify your goals and develop a strategy that fits your specific needs.

Our approach is hands-on and results-oriented. We not only help you formulate your message, but also help you execute it in a practical way. Our team of experts is ready to support you every step of the way, from content creation to media relations management. At Castro, it's all about measurable results; we make sure every step of your communications strategy contributes to your overarching goals.

With years of experience and extensive knowledge of the latest trends and techniques, we make sure you're always one step ahead with your communications. At Castro, we're always there for you, even outside traditional business hours, to make sure your message is heard.

We think with you. Get in touch.

Name
Privacy(Required)

Our expertises

Media Guidance

It is important for your reputation to get good media coverage. Determining the right strategy, support in preparation such as training, and contacts with media.

Communications support

In communications, a clear strategy is crucial. But you can only be successful if the execution is also good. At Castro, we support the execution of the communication strategy, such as PR, writing for social media, opinion articles or press releases, making videos and photos, and building or developing websites.

Communication Strategy

Communicating can only be successful if you have thought about your strategy. What do you want to achieve and who do you want to reach? At Castro, we help clients determine the right communication strategy for the right target audience.

Crisis Management

A crisis can almost always be prepared for. After all, many types of crises are predictable. At Castro, we help devise scenarios and practice them so that you're well prepared when things do go wrong.

Clients we are proud of

View all our cases

Airbnb | Lobby

Airbnb is an online platform where people can temporarily rent out their home or part of it to guests. In Amsterdam, Airbnb has to deal with a complex policy landscape in which urban issues such as housing, tourism, and quality of life converge. Castro advises Airbnb on public affairs and supports it in strategic positioning, maintaining relationships with policymakers, and strengthening connections with relevant networks and coalitions.

FBNed | Communication

Family Businesses Netherlands (FBNed) is the network of family businesses in the Netherlands. Because the perspective of family businesses is not always visible in public and political debate, FBNed asked Castro to formulate their position and message more clearly and to communicate it more actively. 

Castro supports FBNed with strategic communication advice, daily communication support, and a targeted media approach. We also build relationships with relevant journalists and editorial teams on behalf of FBNed, so that the perspective of family businesses is brought to the fore more often.

Uber | Communications

Uber is a technology company best known for its ride-sharing app, which connects passengers with drivers of private vehicles through a mobile app. In addition to passenger transportation, Uber also offers delivery services such as Uber Eats, which allows people to order meals from local restaurants and have them delivered. Uber's EMEA headquarters is located in the Netherlands.

In 2021, Uber reached out to Castro for communications support. Uber specifically sought our expertise to develop and refine their communications strategy, with the goal of getting their messages across clearly and effectively.

Our services for Uber range from strategic advice on key announcements and activities to hands-on execution, both in the Netherlands and internationally. Among other things, we help develop new campaigns, guide media requests and liaise with the press. This led, among other things, to extensive interviews with Uber CEO Dara Khosrowshahi in the Telegraaf and EW Magazine.

"I have come to know Castro as a very hands-on agency in that they are always accessible and quick to respond. It is nice to spar with Castro on strategy and they have an excellent network."

Rick Janse Kok | Uber, Head of Communications Northern Europe

View all our cases