Monitoring and interpretation

Always stay one step ahead with our comprehensive political monitoring, media monitoring and sharp interpretation

In today's rapidly changing world, staying abreast of relevant developments is crucial. Castro offers comprehensive monitoring and interpretation services to ensure that your organization is always well informed. We systematically monitor various media and political developments, and analyze their impact on your sector and organization.

Our monitoring services include both national and international media and political documents. Not only do we provide the information, but if the need arises, we can interpret it by providing context and next steps for your organization. This allows you to make strategic decisions based on current and accurate insights.

At Castro, we pride ourselves on not simply delivering reports, but offering real insights that help you move forward. Our experts are ready to support you in interpreting developments and turning those insights into concrete actions.

Contact us to discover how our monitoring and interpretation services can strengthen your organization and always keep you one step ahead.

Media monitoring

Information spreads at lightning speed. In order to act quickly and effectively, it is important that you are constantly well informed. If you find out (too) late, you're already behind or even too late. At Castro, we're happy to help you keep up with the most important developments!

Political monitoring

Politics never stands still and is sometimes difficult to understand. We continuously monitor relevant developments for clients. Castro political monitoring has the following advantages: you can choose the topics that are important to you, we do it automatically where possible, so we're sure not to miss anything, and we're active at every level: national, provincial, regional, local and European.

Clarification

At Castro, we have political monitoring and media monitoring. We keep clients informed of developments. Some also want interpretation. We can do that, too. At Castro, we are flexible!

Clients we are proud of

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Uber | Communications

Uber is a technology company best known for its ride-sharing app, which connects passengers with drivers of private vehicles through a mobile app. In addition to passenger transportation, Uber also offers delivery services such as Uber Eats, which allows people to order meals from local restaurants and have them delivered. Uber's EMEA headquarters is located in the Netherlands.

In 2021, Uber reached out to Castro for communications support. Uber specifically sought our expertise to develop and refine their communications strategy, with the goal of getting their messages across clearly and effectively.

Our services for Uber range from strategic advice on key announcements and activities to hands-on execution, both in the Netherlands and internationally. Among other things, we help develop new campaigns, guide media requests and liaise with the press. This led, among other things, to extensive interviews with Uber CEO Dara Khosrowshahi in the Telegraaf and EW Magazine.

"I have come to know Castro as a very hands-on agency in that they are always accessible and quick to respond. It is nice to spar with Castro on strategy and they have an excellent network."

Rick Janse Kok | Uber, Head of Communications Northern Europe

SpiritsNL | Communications & Lobby

SpiritsNL is the trade association of spirits producers, with members such as A Brand New Day, Lucas Bols and Hooghoudt. Since 2021, we have been supporting SpiritsNL with their communications, especially aimed at political-administrative stakeholders.

"Castro has been successfully helping us with communications and campaigns for several years. They have the right knowledge and expertise to get our message across. Our plea to not increase alcohol taxes (the result of this is that more consumers will buy abroad) made the national media and led to a proposed increase being partially reversed."

Betty de Boer | Director SpiritsNL

Johnson & Johnson Innovative Medicine | Lobby & Communications

J&J Innovative Medicine Netherlands (formerly Janssen, Pharmaceutical Companies of Johnson & Johnson) approached Castro in the summer of 2023. The company asked if, in the run-up to the Lower House elections, we could organize an election activity around the theme of healthcare. Eventually, in consultation with J&J and the other two clients (Amgen and MSD), an election debate was chosen.

The organization of the debate ended up being a co-production of Castro and New Balls Please Netherlands (our joint venture together with Belgian event organizer New Balls Please). Humberto Tan acted as debate leader and Frits Huffnagel as co-host. Participants included Fleur Agema (PVV), Mona Keijzer (BBB) and Sophie Hermans (VVD). Many thousands of guests watched live online via telegraaf.nl.

NPO found the recording and debate so successful that the broadcaster broadcast the election debate many times until the elections on NPO Politics.The success of the debate in The Hague was repeated in April 2024 ahead of the European elections. In Brussels, Castro EU and New Balls Please organized another debate, this time with Frits Wester as debate leader. The list leaders of D66 and NSC participated, as well as directly eligible candidates from VVD and BBB. Once again, NPO broadcast the debate many times.

"I experienced the cooperation with Castro and New Balls Please as incredibly pleasant. It was a conscious choice because they combine an excellent network in politics and media with a lot of experience in organizing events and all the technology involved. Castro and New Balls Please do not settle for a six, they go for a top result and, as far as I am concerned, they succeeded."

Koen Venekamp | Lead Government Affairs & Policy at Johnson & Johnson Innovative Medicine Netherlands

 

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