Media monitoring

Sharp monitoring by Castro

Media monitoring is the process of systematically following and analysing various media, such as news stories, social media, blogs, and other online platforms, to gather information about a particular topic, brand, person, or event. The purpose of media monitoring is to gain insight into how something is being discussed in the media and measure public sentiment.

At Castro, we provide you with the necessary insights regarding expressions and developments in the media. We look at various media, including the larger and relevant media in the Netherlands and abroad and within public channels such as social media. With the right attention and information flows, media monitoring can be a great help when you need to make decisions in areas such as:

• Reputation: to properly define your (communication) strategy, it is essential to first know and measure how you are thought, spoken and written about.
• Launching a new product or campaign: we monitor the media to capture reactions to the launch of your new product. We analyse sentiment and measure overall media coverage.
• Crisis management: clear communication is crucial in times of crisis. In addition to our guidance, we also help you get the public sentiment right and how the cards are shuffled.
• Improve content strategy: By analysing which types of content perform well in media, we can make recommendations to optimise your content strategy.

Please feel free to contact us if you would like to learn more about Castro's media monitoring and how we can do the same for your company or organization. Email tristan@castro.amsterdam for more information!