Effective lobbying

Reach more with a targeted and strategic lobbying approach

Stefan talks about lobbying with results Download white paper 'Lobbying with results

In the complex and ever-changing political landscape, an effective lobbying strategy is essential to representing your interests. At Castro, we offer a strategic and engaged approach to ensure your voice is heard in the right places. Whether it's local, national or European politics, we have the expertise and network to achieve your goals.

Our consultants have years of experience and knowledge of the political playing field. We help you identify key stakeholders and build relationships with influential decision makers. Our approach is proactive and focused on achieving tangible results. We work intensively together to develop a customized lobbying strategy that reflects your specific needs.

At Castro, we understand that timing and a strategic approach are crucial. That's why we make sure you're always prepared and well-informed so you can effectively respond to opportunities and threats. With our help, you'll ensure that your organization is always one step ahead in the dynamic world of politics.

Clients we are proud of

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SpiritsNL | Communications & Lobby

SpiritsNL is the trade association of spirits producers, with members such as A Brand New Day, Lucas Bols and Hooghoudt. Since 2021, we have been supporting SpiritsNL with their communications, especially aimed at political-administrative stakeholders.

"Castro has been successfully helping us with communications and campaigns for several years. They have the right knowledge and expertise to get our message across. Our plea to not increase alcohol taxes (the result of this is that more consumers will buy abroad) made the national media and led to a proposed increase being partially reversed."

Betty de Boer | Director SpiritsNL

Pathé | Lobby

Pathé engaged Castro for stakeholder liaison support, with a focus on the theaters' immediate surroundings:

"For a company like Pathé, it is important to have good contacts with the surrounding area of our theaters. We asked Castro Communicatie to guide our theater managers in this regard. The main message from Stefan and Frits: "Make friends when you don't need them yet." Our managers have received many useful tips and are very enthusiastic."

Jacques Hoendervangers | CEO Pathé Netherlands

Flink | Communications & Lobby

Flink delivers groceries quickly that can be ordered online through its app or website. The "flash delivery company" engaged Castro Communications in late 2021. At the time, there were many discussions with various municipalities about where delivery companies could or could not set up shop. Different municipalities dealt with the flash delivery phenomenon very differently. Some saw it as retail, others did not. The result: a lot of confusion about where you could or could not open a location. Castro has been supporting Flink for three years now with contacts with governments and the media. For the Netherlands and regularly for the headquarters.

By making many contacts and having conversations with aldermen and officials of all the more than 40 municipalities where Flink operates and by pursuing a proactive media policy, the image about flash delivery has improved enormously. It led, for example, to extensive interviews in the Volkskrant and the Telegraaf in 2023 with Flink director Kiesler about how the company ensured all the improvements.

Flink itself has grown so fast that more than a million Dutch people have now ordered from the company.

"Flink has become very popular in a short period of time. We have a lot of contact with the environment of our hubs, the media and the government. Castro is helping us with that excellently. Fast and pragmatic."

Robin Kiesler | General Manager Flink Netherlands

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