Uber is a technology company best known for its ride-sharing app, which connects passengers with drivers of private vehicles through a mobile app. In addition to passenger transportation, Uber also offers delivery services such as Uber Eats, which allows people to order meals from local restaurants and have them delivered. Uber's EMEA headquarters is located in the Netherlands.
In 2021, Uber reached out to Castro for communications support. Uber specifically sought our expertise to develop and refine their communications strategy, with the goal of getting their messages across clearly and effectively.
Our services for Uber range from strategic advice on key announcements and activities to hands-on execution, both in the Netherlands and internationally. Among other things, we help develop new campaigns, guide media requests and liaise with the press. This led, among other things, to extensive interviews with Uber CEO Dara Khosrowshahi in the Telegraaf and EW Magazine.
"I have come to know Castro as a very hands-on agency in that they are always accessible and quick to respond. It is nice to spar with Castro on strategy and they have an excellent network."
Rick Janse Kok | Uber, Head of Communications Northern Europe