KPN wants to keep the Netherlands the best connected country in the world. We are digitizing at a furious pace. We store online, work from home more often and arrange more and more things digitally. This includes healthcare and education, for example. Security services also depend on good connectivity. Safe, reliable and fast Internet is therefore becoming increasingly important. But the basis of our mobile network, the antenna sites, is under pressure.
In 2024, KPN therefore engaged Castro for help with strategic communications and stakeholder management, including organizing working visits and roundtables with local government, housing associations and other stakeholders to raise awareness of the issue. We help KPN get the right message to the right stakeholders so that the mobile network gets the priority it deserves.